Sullivan’s Firehouse is a family-owned restaurant rooted in the history and natural beauty of Northern Lake George. Housed in a historic firehouse with more than 75 years of community history, the restaurant brings together generations of Sullivan family memories, local heritage, and a welcoming gathering-place experience. The brand reflects this sense of place through a warm, nostalgic visual identity that honors the building’s past while creating a fresh, contemporary expression for its new chapter. My work focused on developing a cohesive brand system that captures the restaurant’s character and the feeling of gathering around the family table.